Marketing
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Purchase Intention Thesis for BSBA Marketing: Variables, Theories, Validated Scales and Titles a Panel Accepts (Philippines, 2026)
Purchase intention is a favourite variable in BSBA marketing theses and a favourite target for panel objections. How to define it, which theories explain it, how to build…
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Variables and Hypotheses Examples for a Marketing Management Thesis (Philippines, 2026)
Three worked variable-and-hypothesis sets for a BSBA Marketing Management thesis in the Philippines — brand equity, technology acceptance for digital marketing, and service quality — each with named…