A business thesis title fails for one of two reasons: the respondents cannot be reached in a semester, or the two variables have no plausible mechanism connecting them. The forty titles below are built to survive both tests. Each carries the research question it answers and the respondent group it needs, and each is written with a bracketed locale you replace, because a title without a place is the version panels send back.
How to use this list
Do not take a title as it stands. Take the pair, title and question, and do three things to it.
- Put your own locale in. One city, one municipality, one district, one company. The narrower, the more defensible the sampling becomes.
- Check that you can reach the respondents. Employees need management permission; customers need the establishment’s consent; owners need to be willing to discuss their finances. Confirm before you commit.
- Check whether anyone in your department has done it. Departmental shelves are the real competition, not the internet.
Every title uses the word “level” or “relationship” deliberately. Those words commit you to a measurable variable and a statistical test, which is what makes a title approvable rather than merely interesting.
Marketing management
| # | Title | Research question and respondents |
|---|---|---|
| 1 | Social Media Marketing Practices and Customer Purchase Intention Among Micro and Small Enterprises in [City] | Is there a significant relationship between marketing practice and purchase intention? Customers of participating enterprises |
| 2 | Influencer Endorsement Credibility and Brand Trust Among College Students in [City] | Does perceived credibility relate to brand trust? College students aged 18 and above |
| 3 | Packaging Attributes and Buying Decision for Local Food Products in [Municipality] | Which packaging attribute most influences the buying decision? Adult buyers in public markets |
| 4 | Customer Loyalty Programmes and Repeat Purchase Behaviour in Retail Pharmacies in [City] | Is loyalty programme participation related to repeat purchase? Pharmacy customers |
| 5 | Word-of-Mouth and Purchase Decision for Homegrown Food Brands in [Province] | How does recommendation source relate to purchase decision? Household food purchasers |
Human resource management
| # | Title | Research question and respondents |
|---|---|---|
| 6 | Compensation Satisfaction and Turnover Intention Among Rank-and-File Employees in [Industry] in [City] | Is compensation satisfaction related to turnover intention? Rank-and-file employees |
| 7 | Onboarding Practices and New Employee Job Readiness in Business Process Outsourcing Firms in [City] | Does onboarding quality relate to self-assessed readiness? Employees within their first six months |
| 8 | Work-Life Balance and Job Satisfaction Among Shift Workers in [Industry] in [City] | Is perceived balance related to satisfaction? Employees on rotating shifts |
| 9 | Training Programme Participation and Perceived Performance Among Municipal Government Employees in [Municipality] | Does training participation relate to perceived performance? Permanent employees |
| 10 | Supervisory Support and Organisational Commitment Among Sales Personnel in [City] | Is supervisory support related to commitment? Retail sales personnel |
| 11 | Recruitment Source and Employee Retention Among Micro and Small Enterprises in [City] | Does hiring source relate to length of stay? Owners or managers and their employees |
| 12 | Workplace Grievance Handling and Employee Morale in [Industry] in [Province] | Is grievance handling perception related to morale? Rank-and-file employees |
Financial management
| # | Title | Research question and respondents |
|---|---|---|
| 13 | Financial Literacy and Personal Savings Behaviour Among Working Students in [City] | Is financial literacy related to savings behaviour? Working students |
| 14 | Record-Keeping Practices and Perceived Business Performance Among Sari-Sari Store Owners in [Barangay] | Does record keeping relate to perceived performance? Store owners |
| 15 | Access to Formal Credit and Business Expansion Among Micro Enterprises in [Municipality] | Is credit access related to expansion activity? Registered micro enterprise owners |
| 16 | Cash Management Practices and Liquidity Among Small Food Enterprises in [City] | Which practices relate to reported liquidity? Owners or managers |
| 17 | Financial Attitude and Spending Behaviour Among Senior High School Graduates Entering College in [City] | Is attitude related to spending pattern? First-year college students |
Operations and supply
| # | Title | Research question and respondents |
|---|---|---|
| 18 | Inventory Control Practices and Stock-Out Frequency Among Retail Stores in [City] | Do control practices relate to stock-out frequency? Store owners or supervisors |
| 19 | Supplier Relationship Quality and Delivery Reliability Among Small Manufacturers in [Province] | Is relationship quality related to reliability? Purchasing officers or owners |
| 20 | Queue Management and Customer Waiting Satisfaction in Fast-Food Outlets in [City] | Does queue system relate to waiting satisfaction? Customers during peak hours |
| 21 | Workplace Layout and Perceived Productivity Among Production Workers in [Industry] in [City] | Is layout perception related to perceived productivity? Production workers |
| 22 | Delivery Service Quality and Customer Retention Among Online Sellers in [City] | Which service dimension relates most to retention? Repeat online buyers |
Entrepreneurship
| # | Title | Research question and respondents |
|---|---|---|
| 23 | Entrepreneurial Intention and Perceived Behavioural Control Among Business Students in [City] | Is perceived control related to intention? Third-year and fourth-year business students |
| 24 | Family Business Succession Readiness Among Second-Generation Owners in [City] | What is the level of readiness and what shapes it? Second-generation owners |
| 25 | Barriers to Business Registration Among Informal Vendors in [Municipality] | Which barriers are most reported? Informal vendors in the public market |
| 26 | Innovation Practices and Perceived Competitiveness Among Micro Food Enterprises in [City] | Is innovation practice related to perceived competitiveness? Owners |
| 27 | Business Incubation Support and Startup Survival Among Student-Led Ventures in [City] | Does support received relate to continued operation? Student venture founders |
Digital and e-commerce
| # | Title | Research question and respondents |
|---|---|---|
| 28 | Digital Payment Adoption and Transaction Frequency Among Small Retailers in [City] | Is adoption related to transaction frequency? Retailer owners |
| 29 | Perceived Ease of Use and Continued Use of E-Commerce Platforms Among Young Adults in [City] | Does perceived ease relate to continued use? Adults aged 18 to 30 |
| 30 | Online Review Valence and Product Choice Among Online Shoppers in [City] | How does review valence relate to choice? Online shoppers |
| 31 | Social Commerce Presence and Sales Perception Among Home-Based Sellers in [Municipality] | Is platform presence related to perceived sales? Home-based sellers |
| 32 | Data Privacy Concern and Willingness to Transact Online Among Consumers in [City] | Is privacy concern related to willingness? Adult online consumers |
Service quality and customer experience
| # | Title | Research question and respondents |
|---|---|---|
| 33 | Service Quality and Customer Satisfaction in Rural Bank Branches in [Province] | Which dimension relates most to satisfaction? Bank clients |
| 34 | Frontline Employee Responsiveness and Complaint Resolution Satisfaction in [Industry] in [City] | Is responsiveness related to resolution satisfaction? Customers who lodged a complaint |
| 35 | Store Atmosphere and Impulse Buying Among Shoppers in [City] | Does atmosphere relate to impulse purchase? Mall shoppers |
| 36 | Service Recovery Practices and Repurchase Intention Among Food Delivery Users in [City] | Is recovery perception related to repurchase intention? Delivery service users |
Sustainability and workplace practice
| # | Title | Research question and respondents |
|---|---|---|
| 37 | Waste Reduction Practices and Operating Cost Perception Among Small Food Establishments in [City] | Are practices related to perceived cost? Owners or managers |
| 38 | Green Purchasing Intention and Environmental Concern Among Household Buyers in [City] | Is concern related to intention? Household purchasers |
| 39 | Occupational Safety Practices and Perceived Workplace Safety Among Construction Workers in [City] | Are practices related to perceived safety? Site workers |
| 40 | Flexible Work Arrangements and Employee Productivity Perception in [Industry] in [City] | Is arrangement type related to perceived productivity? Employees on flexible arrangements |
Narrowing a title until it is approvable
Most rejected business titles are rejected for scope rather than topic. The sequence that fixes them is always the same.
| Version | Problem |
|---|---|
| The Effect of Social Media on Business | No population, no locale, no measurable variable, and “effect” claims causation |
| Social Media Marketing and Sales of Businesses in the Philippines | Population unreachable; sales data is confidential |
| Social Media Marketing Practices and Customer Purchase Intention Among Micro and Small Enterprises in [City] | Approvable: named population, named locale, two measurable variables, no causal claim |
Note the third change in particular. Sales figures are rarely obtainable from a Philippine micro-enterprise, and a title promising them commits you to data you will not get. Purchase intention is measurable with a questionnaire, which is why the approvable version uses it. The four specific faults that get a title returned, and how to diagnose which one yours has, are set out in the piece on getting a rejected title approved.
From title to Chapter 1
Once a title is approved, three things follow quickly and in this order. The general statement of the problem mirrors the title exactly, and the specific questions follow the standard five-question shape; a BSBA worked example is in the piece on statement of the problem examples. The hypotheses follow from the relationship questions, and four business-specific worked sets are in the piece on BSBA hypotheses and variables. The theory that explains why the two variables should relate comes next, and the business options are set out in the theoretical framework examples by course.
Before any of that, decide whether your study is quantitative at all; several of the titles above could be run either way, and the trade-off in time and respondents is set out in the piece on quantitative versus qualitative. And once the variables are fixed, the test each question needs is decided in the piece on statistical treatment of data.
Take an approved title into a drafted Chapter 1
The gap between an approved title and a written first chapter is where most business groups lose a month. Tesify takes the title and the variables and drafts the general statement, the specific questions and the background structure with the alignment already in place, so the version you bring to your adviser is something to correct rather than something to invent. The topic, the data and the argument stay yours.
Turn your title into a chapter free on Tesify
Frequently asked questions
What makes a good BSBA thesis title?
Two measurable variables, a named population, a named locale, and no causal claim. If the title contains “effect of” and the design is a survey, the title is promising more than the method can deliver.
How many respondents does a business thesis need?
It depends on the population you declare and the formula your department uses. What matters at the title stage is whether the population is countable and reachable at all; a title aimed at “all consumers” has no sampling frame.
Can I use a real company’s name in my title?
Only with written permission, and many companies grant access on condition of anonymity. Where that is the case, write “a selected [industry] establishment in [city]” and keep the name out of the whole manuscript.
Can I get sales or financial data from a small business?
Usually not, and a title that depends on it is a title that will stall. Use perceived performance, reported practice or customer-side variables instead, all of which a questionnaire can measure.
Is HRM a separate course from BSBA?
In many Philippine institutions human resource management is a major within BSBA, and the thesis requirements are the same. The titles under the HRM heading above suit either arrangement.
Do I need permission to survey employees?
Yes. Employee surveys need management approval before you approach anyone, and getting it in writing protects both you and your respondents. Build the waiting time into your timeline.
Can two groups in the same class use the same topic?
Departments differ, but most require different locales or different respondent groups at minimum. Check with your research coordinator before both groups invest in the same instrument.
How specific should the locale be?
As specific as your sampling frame. If your list comes from one city’s business permits office, the locale is that city. If it comes from one barangay, say the barangay.
Should the title include the year?
Only if your manual asks for it. Many Philippine business theses name the academic year or calendar year of data collection, which also helps fix the scope.
What if my adviser says my title has been done before?
Ask to see the earlier thesis. Most of the time the earlier study used a different locale, a different respondent group or a different dimension, and naming that difference in your background is enough to proceed.